Monday, August 31, 2009

Disney to buy Marvel for $4B

Marvel announced today that Disney is going to buy it for $4 billion.

As a long-time comic book fan — specifically a Marvel fan — this was shocking news, to say the least. I'm not sure if I'm in favor of this or not. On one hand, Disney is able to mass market Marvel's stable of characters into its other holdings from television to amusement parks. But on the other, I'm wary of what constraints may be placed upon Marvel's more risque books such as the MAX and Icon imprints.

Side note: @NialaBoodhoo pointed out to me that the New York Times have an awesome headline for their story: "The Hulk and 4,999 Other Characters for $4 Billion."

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